Top OTT Platforms Report: June, 2020

Everyone feels that theaters days are over and OTT platforms will make a major impact to Theatre business. But, When we analyse Data the the real Story comes out.

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Top OTT Platforms Report: The perception is that OTT platforms are having a very good time due to COVID-19 but is that correct?

Let’s Look at the important definitions first, so that article becomes an easy ready and you can come back to this section in case you are lost.

  • OTT Platforms: Over the Top Platforms (Streaming Services for example Netflix, Amazon Prime Videos, Disney+ Hotstar, Zee4 etc.).
  • Free: Which do not charge users for their services like On Youtube you can watch most of the content for free without paying anything.
  • Freemium: a Mix of Free and Premium Content Like Disney+ Hotstar where a large free inventory is available for free and premium content with 2 tiers of subscriptions.
  • Premium: Platforms where you need a paid membership to watch any content like Netflix and Amazon Prime Videos.
  • And all figures mentioned in this report are in crores.

Earlier Report is available below:

  1. Top OTT Platforms in April 2020

Top OTT Platforms Report: June 2020

We cover a large range of platforms ranging from free to premium and the report is focussed on India as a territory. In case you are looking for a similar report or a more detailed report about OTT for any geography you can reach out to us at abhishek@deltalabz.com with a Message Subject: OTT Report Enquiry.

While the perception has been largely towards a very high growth of OTT platforms but our report and data analysis for the past 8 months give a different picture.

Before We get into Data of individual platforms. Let’s Look at the changing consumer behaviour in this field.

Changing Consumer Behaviour and Usage Patterns:

  • India right now has more than 100 OTT platforms across Video, Music, Podcast and Audio Categories but in this report, we just cover the most important ones which have a wider impact.
  • The Average time spent by Indian Audience on Video OTT Platforms has increased by 43% since March 2020 to May 2020 after the arrival of COVID 19.
  • But, the interesting factor here is a decline in average time spent on OTT Video Platform in June and July 2020, the fall is 18% but the levels till now are still better than Pre COVID days.
  • There’s a decline of 12-15 million active subscribers in cable and satellite (C&S) universe and this has fuelled up the OTT platforms growth in India.

Please Note: We do not consider any data released or given by any OTT but we base our reports on actual numbers tracking. The OTT platforms generally give out inflated numbers since the same cannot be tracked by most of the individuals making those numbers less transparent and hence we rely our reports on trackers that are outside the influence of the OTT ecosystem.

Rank 1: Youtube

Youtube has free content ranging from Comedy shows, stand up comedians, Live News, Movies, Cartoons and very another gamut that we can think of. Now, many people who are not familiar with this field might be thinking that why will Youtube give all this content for free.

Youtube monetized their platform based on their integration with Google Ads and it serves as a huge money churner for them, with this they get the flexibility to insert ads at the right time and targeted ads for specific target audiences which helps them earn a lot more than other OTT platforms.

In fact with Youtube people can live and create their gaming channels as well and become content producers and monetize their channels to their benefit. This power does not come from any other leading OTT service provider.

Youtube Worldwide Traffic Monthwise:

Top OTT Platforms Report: Youtube
Top OTT Platforms Report: Youtube

Top Geographies (Countries) For Youtube:

Top OTT Platforms Report: Youtube Countrywise
Top OTT Platforms Report: Youtube Countrywise

India Contributes around 3.54% traffic for Youtube and it still remains a very important market for Youtube because of the amount of content that is generated from India. In June 2020 there were more than 109 crore views on Youtube from India alone.

Youtube on Google Play and Apple Store:
  1. Because it’s a Google Play and is highly popular also getting a lot of search advantage in terms of direct youtube and search engine integrations, there is no ranking for Youtube in order to keep the field open for developers.
  2. On Apple Store for iPhone Youtube is ranked at 8.

 

Rank 2: Netflix

Netflix remains the ultimate OTT king even in India garnering more than 6.8 crore views in the month of June 2020. The difference between Netflix and Youtube Seems to be huge but Netflix is only a Premium and paid Model while Youtube is free.

Netflix Worldwide Traffic Monthwise:

Netflix Worldwide Traffic Monthwise:
Netflix Worldwide Traffic Monthwise:

 

Top Geographies (Countries) For Netflix:

Top Geographies (Countries) For Netflix:
Top Geographies (Countries) For Netflix:

Despite being perceived premium Netflix remains the ultimate choice of the audience when it comes to paid content.

Netflix on Google Play and Apple Store:
  1. On Google Play
    1. Overall Rank: 286
    2. Apps Rank: 170
    3. Entertainment Rank: 20
  2. On Apple Store (iPhone)
    1. Overall Rank: 45
    2. Entertainment Rank: 5

Rank 3: Disney+ Hotstar

As per our Top OTT Platforms in India in May, 2020 Disney+ Hotstar was at rank 4 behind Amazon Prime Video but in July, 2020 it has overtaken Amazon Prime Videos and Claimes the Rank 3 and with the new releases planned on the platform, it is going to overtake both Netflix and Amazon Prime in coming 45 days.

 

Disney+ Hotstar Worldwide Traffic Monthwise:

Disney+ Hotstar Worldwide Traffic Monthwise:
Disney+ Hotstar Worldwide Traffic Monthwise:

Top Geographies (Countries) For Disney+ Hotstar:

Top Geographies (Countries) For Disney+ Hotstar:
Top Geographies (Countries) For Disney+ Hotstar:
Disney+ Hotstar on Google Play and Apple Store:
  1. On Google Play
    1. Overall Rank: 133
    2. Apps Rank: 63
    3. Entertainment Rank: 7
  2. On Apple Store (iPhone)
    1. Overall Rank: 37
    2. Entertainment Rank: 6

Rank 4: Amazon Prime Videos

Amazon Prime videos are focussing on Web series which are big in Nature While Disney+ Hotstar has simply taken the Big Bollywood Route and is not being looked upon as the theatre alternative till the situation does not normalize. Although Amazon Did try Gulabo Sitabo as a World Premiere the quality of content matters a lot.

Amazon Prime Videos Worldwide Traffic Monthwise:

Amazon Prime Videos Worldwide Traffic Monthwise:
Amazon Prime Videos Worldwide Traffic Monthwise:

 

Top Geographies (Countries) For Amazon Prime Video:

Top Geographies (Countries) For Amazon Prime Video:
Top Geographies (Countries) For Amazon Prime Video:

Unlike Disney+ Hotstar Amazon Prime videos is bigger outside India while Hotstar has a focus on India as their primary territory.

Amazon Prime Videos on Google Play and Apple Store:
  1. On Google Play
    1. Overall Rank: 100
    2. Apps Rank: 70
    3. Entertainment Rank: 9
  2. On Apple Store (iPhone)
    1. Overall Rank: 31
    2. Entertainment Rank: 4

Rank 5: Zee5

Zee5 has also solidified it’s positioning, however it is not backed by a solid technology nor does it understand proper ways to monetize this segment. However, Zee 5 has a lot of scope due to a lot of Inhouse Content.

Zee5 Worldwide Traffic Monthwise:

Zee5 Worldwide Traffic Monthwise:
Zee5 Worldwide Traffic Monthwise:

Top Geographies (Countries) For Zee5:

Top Geographies (Countries) For Zee5:
Top Geographies (Countries) For Zee5:

 

Amazon Prime Videos on Google Play and Apple Store:
  1. On Google Play
    1. Overall Rank: 62
    2. Apps Rank: 47
    3. Entertainment Rank: 3
  2. On Apple Store (iPhone)
    1. Overall Rank: 68
    2. Entertainment Rank: 7

 

Conclusion: The initial burst which came in because of Lockdown is fading away fast as there is a drop in average time spent and cumulative views across all OTT platforms. With things progressing further and offices and other businesses opening in the coming days, OTT platforms apart from Disney+ Hotstar will find it difficult to even maintain their Pre COVID Day figures in India.

We surveyed 8500 people across Indian Metros and Tier 2 downs via telephonic calls and detailed data of that report are not part of this data. However, people are fed up with sitting at home and they have over-exhausted their Television Time.
Note: We Found that our earlier reports were being sold in the market for a very heavy price and any kind of data infringement and any type of unauthorized use of the data from this report will call for legal action. The Data has been collected and analyzed by Data Scientists at Delta Labz (Parent Company of Bolivud.com).
We have analyzed more than 100 OTT platforms across segments worldwide and We have similar data with more detailed metrics available with us in form of Paid Report. The Report starts from $10,000 USD, for more details you can reach to us at abhishek@deltalabz.com.
And Very important Note. I have changed my Handle on Twitter Due to some reasons which I would not like to share right now, my Twitter Handle is @AbhiHQ, I am waiting for our readers on my new handle.

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