Toilet Ek Prem Katha Box Office Prediction

Bollywood is bleeding and it’s no secret. While First half of the year ensured at least one hit every month Until Baahubali 2 happened. And Bollywood Is Struggling for a Hit post that. Its called The Post Baahubali Era where content has taken a front seat and audience expects nothing but fine cinema with universal appeal. This was very much evident to everyone when Baahubali 2 happened but all these films releasing right now went onto floors much before Baahubali 2 released. Here’s a Detailed Toilet Ek Prem Katha Box Office Prediction.

Its not easy when two of the biggest superstars Bollywood has ever seen has disappointed all in search if new cinema. While Tubelight was a Genre which Salman explored and Shahrukh Khan experiment with a very niche film at the box office but definitely the audience expected more as they have witnessed Baahubali 2 and now know the limit of Indian Cinema.

It’s No secret that Industry right now needs a hit because it Toilet Ek Prem Katha fails then Industry might have to wait for some more time may be till Baadshaho or till Judwaa 2. However the trade has been bleeding very badly.

Before we make the Toilet Ek Prem Katha Box Office Prediction , we wish the trade , the makers, the fans all the very best and sincerely wish that this film becomes a hit.

But to Become a hit WOM will play a major role. Let’s get into the details now.

Toilet Ek Prem Katha Details

Budget – INR 18 Crore Approx

Marketing – INR 15 Crore Approx

Total – INR 33 Crore Approx

Sold To Viacom  at INR 53 Crore

Screens – 3300-3400 Approximately with very high number of shows.

If the Movie Collected 105 Crore it will be a safe bet at the box office while if it collects 120 crore it will be a clean hit.

Toilet Ek Prem Katha – Positives

1. Akshay Kumar right now is in an invincible form and chances of him failing at the box office are very less, as he has assured good content in place for last two years in all his movies. Which also shows that processes of script selection are right and this is the best phase of his career till now. Also All his last films has crossed 100 crores at the box office, while sometime back 100 crore was not a big number but today after debacle of Jab Harry Met Sejal this number is suddenly looking like a mammoth task, however everyone has faith that this movie will go past 100 crores.
2. The trailer of the movie has been fairly received.
3. There is a 5 day extended weekend and since Jab Harry Met Sejal is carrying an extremely negative word of mouth, Toilet Ek Prem Katha releases without any competition and will run at 70-80% of the shows all over India.
4. The Film is riding on PM Modi’s Swachch Bahrat Abhiyan and will get support from all quarters.
5. Film is expected to release Tax Free for more than 65% of India, which will be a huge booster for the film.
6. Film is made on an extremely controlled budget.
7. The extremly negative Word Of Mouth of Jab Harry Met Sejal is a big booster for the movie as audience clearly is looking for a good movie and will go out in numbers to watch one.

But every silver lining has a dark shade and Toilet Ek Prem Katha does have its shortfalls.

Toilet Ek Prem Katha – Negatives

1. When the trailer released and the first song released and buzz was at its peak however somewhere in between the buzz for lost and it might pick up as the promotions right now are on fire.
2. The songs have not managed to create a craze and only one of the songs has been received fairly.
3. Bhumi Pednekar is a good actress but she does not command a Fan base and is often associated with niche cinema.
4. Its very important for the film to find relevance in big centers as the theme of the film is rural in nature.

Having mentioned the above points, we firmly believe that right now Akshay Kumar can’t go wrong with his script selection. And the film will be a winner at the box office.

Now Let’s Look at the Response Till Now.

Toilet Ek Prem Katha – Trailer Response

Movie Name	Views	Likes	Dislikes	Like Index	Dislike Index	Opening Day Collections ( CR )	Speical Note
Toilet Ek Prem Katha	28799939	350525	15531	1.22%	0.05%
Jab Harry Met Sejal	8535568	135935	7204	1.59%	0.08%	15.25	Before Release
Tubelight	23823421	261571	28670	1.10%	0.12%	21.15
Baahubali 2	73158983	533641	35678	0.73%	0.05%	41
Dangal	55414962	351576	33519	0.63%	0.06%	29.78
Raees	55673537	487211	51073	0.88%	0.09%	20.42	Crossed 10.5 Mn in 20 hours
Hindi Medium	14974787	127334	3327	0.85%	0.02%	2.8
Sultan	37587436	205504	20855	0.55%	0.06%	36.54

The Trailer was released on 11th June, 2017 and has received 28 millions + views then and carries a good like ratio and a very good dislike ratio for this quantum of views suggesting that the trailer has been received positively and it has reached a wider audience which again is a very good sign for the film.

I Also ran a Poll on My twitter to understand the reception of Toilet Ek Prem Katha. Around 50% people feel that this movie will cross 100 crore and around 32% people feel that this movie will collect more than 120 crores at the box office. Which shows that perception of this movie is just right and it is well placed to hit the Bulls eye.

How Much #ToiletEkPremKatha Will Earn At the Box Office In India?
Please Be Genuine With Ur Votes@akshaykumar @psbhumi @kriarj @RelianceEnt

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Overall the Trailer has created a good impact and its easy to say based on the data that Toilet Ek Prem Katha Trailer is a winner all the way and has been liked unanimously by the audience across all the centers.

Feedback from the trade is also good and all the indications for a Hit Movie are there in Toilet Ek Prem Katha. However the Advance Booking has just started and hence it won’t be fair to judge anything based on the advance booking.

IF WOM is	Negative	Average	Good	Excellent
Day 1	10	12	13	14
Day 2	11	15	16	17
Day 3	12	17	18	20
Day 4	5	7	8	11
Day 5	8	11	12	14
Day 6	3	5	6	8
Day 7	2	4	5	7
Total Week 1	51	71	78	91
Lifetime	Less Than 70 Cr	Less Than 100 Cr	110-120	140+

Wishing all the best to everyone involved as industry is in Need of nothing less than an excellent movie right now.

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