Mission Mangal Vs Batla House: Buzz Tracking

Come 15th August and we will witness a Clash of Two Box Office Biggies in Mission Mangal and Batla House.

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Mission Mangal Vs Batla House: Horns are locked, sleeves are folded as the war fare at each level begins. Right from arm twisting for screens to get more eyeballs.

In this report we will cover only the Buzz For Both The Movies. The Data period is for Last 30 Days.

Mission Mangal Vs Batla House: Reach and Sentiment Analysis

Important Definitions:

  1. Impressions: Number of Time a Post Containing Mission Mangal or Batla House has been seen on Internet On each and every format including each and every format.
  2. Participation: No Time Participation has happened which means a user has gone forward to Like, Dislike, Retweet, Share, commented or spoke about the films.
  3. Positive: For keeping it simple we include neutral comments and interactions in Positive. Positive here means people participated without talking negative about the film.
  4. Negative: People have participated and have spoken negative about the film.

 

Results:

DescriptionMission MangalBatla HouseDiffrence
Impressions 446,564,574 408,910,098 37,654,476
Participation 2,334,303 3,264,692 930,389
Positive92.10%80.90%11.20%
Negative7.90%19.10%-11.20%

 

The Green Colour here indicates the film winning the particular Segment.

In Section 1 Mission Mangal has 3 Buzz Points While Batla House Has 1 Buzz Point. 

 

Mission Mangal Vs Batla House: State-wise Traction

This includes the number of searches which have happens in a about a particular movie. Since number for both the movies are very high we will put a percentage to this figures. Where 100% = Over All Searches for Mission Mangal and Batla House Combined and Percentage against that Movie shows the market share in that state or territory.

Each Winning state will contribute 1 Point to the film.

Mission MangalBatla House
Andhra Pradesh77%23%
AP49%51%
Assam54%46%
Bangalore82%18%
Bihar45%55%
Chandigarh45%55%
Chennai92%8%
Chhatisgarh58%42%
Dadar and Nagar Haveli64%36%
Delhi41%59%
Goa72%28%
Gujarat52%48%
Haryana53%47%
HP46%54%
J N K42%58%
Jharkhand48%52%
Karnataka77%23%
Kerala78%22%
M.P.49%51%
Maharashtra55%45%
Manipur52%48%
Meghalaya51%49%
Mumbai62%38%
Odisha54%46%
Puducherry96%4%
Punjab68%32%
Rajasthan51%49%
Tamil Nadu88%12%
Telangana79%31%
Tripura59%41%
UP44%56%
Uttarakhand59%41%
West Bengal43%57%

 

Points:

  • Mission Mangal – 23
  • Batla House – 10

Mission Mangal Vs Batla House: Day Wise Buzz

Mission Mangal Vs Batla House Buzz Tracking
Mission Mangal Vs Batla House Buzz Tracking

While We can see a major Spike on the Day of the trailer release of Mission Mangal But if we look at overall trending then Batla House Leads in the current Buzz. Orange Colour here means Batla House and Blue Means Mission Mangal.

This Section Carries a hefty 10 points to the Winner and The winner is longevity of hype and buzz i.e. Batla House.

Mission Mangal Vs Batla House: Buzz Tracking – Conclusion

Before coming to a conclusion let’s just discuss about the star cast of both the movies. On  onehand we have Akshay Kumar, Taapsee Pannu, Sonakshi Sinha, Vidya Balan, Nithya Menen, Sharman Joshi, Sanjay Kapoor, Mohd Zeesha and Others and backed by strong production houses this automatically draws a Lot more response in the over curiosity.

On the other hand it’s just John Abraham With the new girl in Town Mrunal Thakur (Super 30 actress). So this difference is not alarming.

Point Calculation:

  • Mission Mangal – 26
  • Batla House – 20

So While Mission Mangal might lead on a larger front but the difference is not big and that can be covered in next 2 weeks provided the producers have some solid content to promote Batla House. Also budget and economics wise it will be easier for Batla House to Sail Through while is Mission Mangal fails to find the reception then it is on risky waters.

Having said that at this moment the race is easy for none.

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