Impact of Lockdown on Entertainment Platforms in India: Hotstar takes over Netflix and Amazon Prime

Lockdown has hit the businesses across globe but there's a section which is positive affected and that is online entertainment apps.

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Impact of Lockdown on Entertainment Platforms in India: While most of the businesses are suffering huge losses due to a lockdown worldwide due to COVID-19 scare, but there remains a section of business that is just a perfect fit for this lockdown period where the entire world is sitting at home.

Impact of Lockdown on Entertainment Platforms in India:

All the units mentioned in this article is in Crores.

Youtube: Special Mention

Youtube is a different platform altogether and nothing like anything mentioned in this list. While Youtube relies on revenues generated through Google Ads and is an open platform for everyone where anyone can share their videos and earn money after qualifying for the monetization process.

That’s the reason why we are giving it a Special Mention and not Rank 1 in our Rankings. Apart from that Youtube Gains from being a Google Product and tops every other search results, but if we have to put the might of Youtube reach in simple words then it is at least 10 times more than all the platforms combined.

While all other platforms have some kind of subscription with likes of Netflix and Amazon Prime not allowing anyone to access without a Paid Membership. Youtube, on the other hand, is open for all and most of the content is free to access.

Impact of Lockdown on Entertainment Platforms in India Youtube
Impact of Lockdown on Entertainment Platforms in India Youtube

These are simply huge figures owing to the nature, age and advantages of the platform.

The Top 5 Countries for Youtube are as below:

  1. United States – 19.78%
  2. Russia – 5.47%
  3. Brazil – 4.89%
  4. United Kingdom – 3.75%
  5. India – 3.4%

Which means that Youtube gets 106.58 Crores Monthly visitors in India. If we put all the numbers of March Together Together and Multiply them by 4 then also Youtube will have more traffic than that combined and multiplied number.

Hotstar (Disney+ Hotstar): Rank 1
Impact of Lockdown on Entertainment Platforms in India Hotstar
Impact of Lockdown on Entertainment Platforms in India Hotstar

Disney+ Hotstar has seen a massive growth over past few months and now stands at the top platform in India when it comes to Subscription-based apps although the platform offers a good amount of quality content as free But The VIP Membership is the hottest and then there’s one more membership which is called premium.

The platform gets over 9 crores visitors worldwide every month and majority is the traffic from India.

The top 5 Countries for the Platform are:

  1. India: 90.51%
  2. United States: 5.73%
  3. Canada: 0.92%
  4. United Kingdom: 0.46%
  5. Pakistan: 0.3%

The total traffic which Disney+ Hotstar received in India in the month of March 2020 was 8.16 crores which is the highest among all the subscription-based platforms in India.

Additionally, The Ranking of Disney+ Hotstar on Google Play and iOS Store is as follows in India:

  • Google Play (Overall) – 46
  • Google Play (Apps) – 27
  • Google Play (Entertainment): 4
  • iOS Store iPhone (Overall): 13
  • iOS Store iPhone (Entertainment): 5

The Platform Witnessed releases of films like Tanhaji The Unsung Warrior and Tanhaji in particular made a huge difference as the day it released simply soared the viewership to very high numbers.

Netflix: Rank 2
Impact of Lockdown on Entertainment Platforms in India Netflix
Impact of Lockdown on Entertainment Platforms in India Netflix

Netflix Remains one of the Most preferred Subscription-based Entertainment portal Worldwide and Probably the oldest one also. While the platform has no competition on Worldwide levels in this segment but in India Hotstar has overtaken the platform due to more localized content.

Infact, India does not even feature in Top 5 Countries for Netflix When it comes to Traffic.

The Top 5 Countries are:

  1. United States: 26.04%
  2. Brazil: 6.56%
  3. United Kingdom: 5.66%
  4. Canada: 5.52%
  5. France: 3.98%

India contributes about 3% traffic to the platform which means 7.57 Crores Visitors every month from India.

Additionally, The Ranking of Netflix on Google Play and iOS Store is as follows in India:

  • Google Play (Overall) – 99
  • Google Play (Apps) – 59
  • Google Play (Entertainment): 7
  • iOS Store iPhone (Overall): 6
  • iOS Store iPhone (Entertainment): 1
Amazon Prime Video: Rank 3
Impact of Lockdown on Entertainment Platforms in India Amazon Prime Video
Impact of Lockdown on Entertainment Platforms in India Amazon Prime Video

Amazon Prime Videos is the Prime beneficiary of the Worldwide Lockdown and Lockdown in India. The Platform has seen the biggest jump when it comes to percentage but in India the platform still lags behind Hotstar and Netflix.

The Top 5 Countries for Amazon Prime Video are:

  • India: 31.64%
  • Italy: 11.47%
  • Spain: 9.33%
  • Brazil: 9.29%
  • Canada: 7.37%

The monthly traffic that it receives from India is 6.07 Crores Visitors.

Additionally, The Ranking of Amazon Prime Video on Google Play and iOS Store is as follows in India:

  • Google Play (Overall) – 43
  • Google Play (Apps) – 26
  • Google Play (Entertainment): 3
  • iOS Store iPhone (Overall): 10
  • iOS Store iPhone (Entertainment): 3
Zee5: Rank 4
Impact of Lockdown on Entertainment Platforms in India Zee5

Zee5 has seen a substantial drop in it’s monthly Viewers with 9.8 Crores views in Oct-2019, 11 Crores in Nov-2019, 10.8 Crores in Dec-2019, 12.6 crores in Jan-2019, 4.48 Crores in Feb-2020 to 3.34 crores in Mar-2020.

While this period should have been good for this platform as well but seems like their content strategy failed while the others focussed on quality content and apt promotions Zee 5 had very less visibility and hardly any apt communication.

The Top 5 Countries for Zee5 are:

  • India – 80.37%
  • United States – 3.03%
  • Pakistan – 2.3%
  • Bangladesh  – 2.03%
  • United Kingdom – 1.58%

Which means that monthly traffic from India stands at 2.68 crores for the month of March.

Additionally, The Ranking of Zee5 on Google Play and iOS Store is as follows in India:

  • Google Play (Overall) – 107
  • Google Play (Apps) – 62
  • Google Play (Entertainment): 8
  • iOS Store iPhone (Overall): 31
  • iOS Store iPhone (Entertainment): 6
Voot: Rank 5
Impact of Lockdown on Entertainment Platforms in India Voot
Impact of Lockdown on Entertainment Platforms in India Voot

Voot has also seen a Substantial Fall in it’s monthly viewers but the fall is not as huge as Zee5.

The Top Countries for Voot are:

  • India – 95.34%
  • United States – 2.18%
  • Canada – 0.33%
  • Pakistan – 0.25%
  • Australia – 0.20%

Which means that monthly traffic from India on Voot is 2.51 crore views.

Additionally, The Ranking of Voot on Google Play and iOS Store is as follows in India:

  • Google Play (Overall) – Unranked
  • Google Play (Apps) – 123
  • Google Play (Entertainment): 18
  • iOS Store iPhone (Overall): 66
  • iOS Store iPhone (Entertainment): 9
Alt Balaji: Rank 6
Impact of Lockdown on Entertainment Platforms in India Alt Balaji

As compared to other players in this list Alt Balaji has very minimal Traffic which stands at just 16 Lakh Views per month or 0.16 crores.

The Top 5 countries for Alt Balaji are:

  • India – 71.84%
  • United States – 11.4%
  • Canada – 2.20%
  • Pakistan – 2.02%
  • United Arab Emirates – 1.61%

Which means that monthly traffic from India on this Platform is just 11.49 Lakh views or 0.11 Crores.

Additionally, The Ranking of Voot on Google Play and iOS Store is as follows in India:

  • Google Play (Overall) – Unranked
  • Google Play (Apps) – 120
  • Google Play (Entertainment): 16
  • iOS Store iPhone (Overall): 126
  • iOS Store iPhone (Entertainment): 13

 

Impact of Lockdown on Entertainment Platforms in India: Top 6 Worldwide (As of March-2020)

PlatformOct-19Nov-19Dec-19Jan-20Feb-20Mar-20
Youtube2884.772843.733011.672953.282736.383134.87
Netflix211.4196.9226.5238.8200.3252.5
Amazon Prime Video9.710.913.513.8513.2519.2
Hot Star8.98.659.169.529.659.02
Zee 59.81110.812.64.483.34
Voot3.73.683.483.522.642.24
Alt Balaji0.130.170.180.160.150.16

Impact of Lockdown on Entertainment Platforms in India: Top 6 India (As of March-2020)

Platform Mar-20
Youtube 106.59
Hot Star 8.16
Netflix 7.58
Amazon Prime Video 6.07
Zee 5 2.68
Voot 2.52
Alt Balaji 0.11

 

Impact of Lockdown on Entertainment Platforms in India: Top 6 India On Google Play (As of 8th April, 2020)

Platform GP Apps  GP Entertainment
Amazon Prime Video 26 3
Hot Star 27 4
Netflix 59 7
Zee 5 62 8
Alt Balaji 120 16
Voot 123 18

 

Impact of Lockdown on Entertainment Platforms in India: Top 6 India On Apple Store (As of 8th April, 2020)

 

Platform iPhone (Overall) iPhone Entertainment
Netflix 6 1
Amazon Prime Video 10 3
Hot Star 13 5
Zee 5 31 6
Voot 66 9
Alt Balaji 126 13

 

Special Note: The Analysis Published in this article is Intellectual Property of Bolivud.com and if anyone wants to use this data then credit has to be given with a Do-Follow Link otherwise you will be inviting legal notice.

Data For Voot, Alt Balaji and Voot is being analysed and will be published in a few hours.

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